Six Elements of Documentary Creation in Enterprise

We often mention a good corporate videos, pictures and text is the most important thing to remember. In the corporate video filming, the planning program will be a very central part of the filming process, in all the filming process has an important guiding significance, and therefore, any professional and excellent corporate videos are inseparable from the color Of the copy.

Then we first understand the composition of the film and television advertising language, mainly by the following three elements: First, the visual aspects, including the screen and subtitles; Second, auditory, including vocal, music and sound; Third, grammar syntax.

In the corporate video production need to copy the creative point of view: taking into account the unique ideas and film and television words, when the creation of corporate video copy of the script when the writing is necessary to comply with the usual rules of advertising copywriting, it is necessary to grasp Special rules for the creation of TV ad scripts.

Editor in accordance with our company's senior copy of the experience of the summary to provide the following specific reference:

(A) the creation of the script, it is necessary to analyze the main research enterprise customers related materials, clear the positioning of the film, determine the theme of the promo. Under the command of the subject, the idea of ​​the customer's advertising image, to determine the film's performance and tips. This requires the establishment of copy plan planning group, experienced copy team members, in the shortest possible time to grasp the occupation, company, commodity, brand all aspects of information and the situation.

(B) according to the stage of the lens order, the use of lens language to describe a picture of a video, taking into account the amount of time each card lens. As corporate videos and television advertising are in seconds for the accounting unit, each picture of the narrative should have a time concept. The text does not need too much, but must be in a limited time, to convey a richer content.

(3) The creation of the promo film should make full use of the combination of rationality and sensibility, promote the participation of the audience and guide the audience to have a positive effect. In order to achieve this purpose, the script script is necessary to write vivid, image, to emotional people, to love moving, the best examples of business development, there are outstanding examples of corporate employees struggle, such a film has a real appeal, But also cut the key to the success of the film.

(D) the creation of corporate copywriting, it is necessary to use the montage thought, with the lens to narrative. Speech should be intuitive, visual, simplistic as a visual image. From the paper on the text to the TV on the narration, this turn more test the director of the skills.

(5) Corporate propaganda film is based on the visual image, combined with audio-visual to disseminate the company's information content, and thus the production of corporate video copywriting is necessary to achieve the sound and picture of harmony, that is, corporate videos commentary and corporate videos Screen

Of the sound and picture on the bit, but can not deliberately in order to pile up gorgeous rhetoric and exaggerate the facts of the enterprise basis.

(6) Write a corporate video slogan, also known as advertising or corporate Slogan. This design and design of Slogan will play a key role in the success of corporate videos.

If these small sharing can not make you more intuitive to understand the importance of a copy of an enterprise video, we welcome you to watch some of the outstanding corporate videos created by the move.